Strategic Collaborations & Licensing (SCL)
Explore the World of Arts and Entertainment
sKetch74 is a specialized unit dedicated to the growth and expansion of talent, brands, and intellectual properties within the media, sports, and entertainment industries. This division is designed to forge, manage, and maximize strategic partnerships and licensing opportunities, allowing clients to broaden their market reach, enhance brand value, and capitalize on new revenue streams.
Sketch74's mission is to continue to build on the overall Hyphen8 mission; identify and cultivate high-impact partnerships and product development opportunities that drive innovation, brand loyalty, and market leadership for our clients within the media, sports, and entertainment sectors. We work to build revenue-generating storytelling brand extension programs across categories and channels of distribution.
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KEY WORK AREAS
Strategic Collaboration & Licensing Partnerships
Strategic Collaboration & Licensing Partnerships
Strategic Collaboration & Licensing Partnerships
Partnership Identification: Utilize a robust network and market insights to identify and engage with potential partners that align with the brand values, market positioning, and growth objectives of our clients. This includes cross-industry collaborations, brand extensions, and co-branding opportunities.
Negotiation & Contract Management: Oversee all aspects of partnership negotiations, ensuring favorable terms and protecting the intellectual property rights of clients. Develop contracts that foster long-term, mutually beneficial relationships.
Brand Synergy Development: Ensure that all collaborations are strategically aligned, creating a cohesive brand narrative across all platforms and products. Focus on partnerships that enhance brand image, consumer engagement, and market penetration.
BUSINESS DEVELOPMENT
Strategic Collaboration & Licensing Partnerships
Strategic Collaboration & Licensing Partnerships
Business Development is the driving force behind our client growth and expansion initiatives. Our team has experience in prospecting and negotiating deals in many product categories. By leveraging long-standing licensee and retail relationships we work to create synergistic partnerships and explore untapped markets across the media, sports, and entertainment industries.
To drive sustainable growth by identifying and capitalizing on new business opportunities, building strong client relationships, and expanding our influence in the global market
Talent Management & Brand Representation
Talent Management & Brand Representation
Talent Management & Brand Representation
we support iconic talent and brands with their expansion into new consumer product categories, experiences, and territories. We do this by;
Brand & Talent Alignment: Identify synergies between brands and talent, fostering relationships that amplify both parties’ market presence. This involves matching talent with brand endorsements, media appearances, and content creation opportunities that align with their personal brand and audience.
Contractual Representation: Act as the primary negotiator for talent, securing lucrative deals that include licensing, merchandising, and sponsorship agreements. Ensure that all contracts align with the long-term career strategy and brand identity of the talent.
IP Management: Safeguard the intellectual property rights of talent and brands, ensuring proper licensing and royalty management. Explore new licensing avenues, including digital content, NFTs, and global distribution channels.
Data-Driven Decision Making
Talent Management & Brand Representation
Talent Management & Brand Representation
Analytics & Insights: Utilize advanced analytics tools to monitor the performance of partnerships, products, and campaigns. Track key performance indicators (KPIs) such as brand equity, market share, revenue growth, and consumer engagement.
Market Trends & Forecasting: Stay ahead of industry trends by continuously monitoring market developments, consumer behavior, and technological advancements. Use this data to forecast future opportunities and inform strategic decisions.
Feedback Loops: Implement continuous feedback mechanisms to refine strategies and ensure that all collaborations and product developments meet the evolving needs of the market and consumers.